File 11-10-2015, 11 47 46.jpg
File 11-10-2015, 11 47 46.jpeg
File 11-10-2015, 11 47 46.jpg

My Story


My Story

Helping you discover your style

Helping you discover your style and reach your full potential

I am fascinated by the way we all choose to present ourselves and passionate about style. But what I really love is getting to the heart of how someone wants to look and translating it into wearable wardrobe that gives my client confidence. My first fashion job was working in retail in Australia, where I am from, for womenswear designer Scanlan & Theodore. I moved to the U.K. aged 21 and started a career in television before deciding that I wanted to work for myself.

I wanted to use my innate and instinctive talent with clothes, to help people and had an entrepreneurial spirit, but it wasn’t until I was shopping in New York with a friend that the light bulb moment came. I was helping my friend in a changing room and the lady in the room next to us said “You are giving your friend really good advice. What do you think of these jeans?” Very soon after I left TV and qualified as an Image Consultant and used my list of contacts, who gave me great feedback,  to build the company to what it is today.

I have given expert advice to hundreds of my clients who trust me to help them achieve a confident and stylish personal image that is unique to them. I have presented seminars, designed and delivered workshops and hosted glamorous events in London's top venues. I have trained Personal Shoppers from the High Street's top clothing brands and I have also been reviewed by Grazia magazine, and been interviewed on national radio station, Talk Radio. We are all individual and my personalised and professional approach means that I am flexible to your unique requirements and time restraints and work meticulously and tirelessly with you to achieve great results.


Clothes should highlight your figure and complement your colouring and when you discover a style you love, getting dressed will be easy and fun and your confidence will soar. Style and confidence are inextricably linked; if you are happy with the way you look and the way you present yourself, you will have greater confidence, greater success, and enjoy your life to its full potential. 

how i work

My overall objective is always that my client looks their best, feels confident and realises their potential and enjoys the journey. Every client is different so instead of trying to fit someone into a type, I fit the clothes to highlight the individual qualities of each of my clients, their lifestyle and their goals. The result is an authentic and contemporary style that my clients feel confident in and get complimented on, even by complete strangers!


The experience is bespoke and tailored made to my client so no two days are the same. It is so rewarding to find my client the clothes to make them feel happy and confident and seeing their life change. I love the relationship I build with each client and seeing their style evolve and their confidence soar when they return to me season after season. I really value this ongoing relationship and the trust I have with my clients.

File 11-10-2015, 11 47 46.jpeg

Why Penny?

Why Penny?

Personal Styling and Wardrobe Fashion Styling

There are many benefits to having me on hand to guide you through the minefield of what to wear. Join my clients and:

  • Learn how to put outfits together like a pro.
  • Influence your whole life helping you to look chic and modern.
  • Shop strategically and without feeling stressed and overwhelmed, and no more impulse buys!
  • Be introduced to new designers and places to shop that will suit you, your personality, your lifestyle and your budget
  • Love your new style and feel more confident and enjoy compliments from others.
  • Save yourself from all those expensive mistakes taking up valuable space in your wardrobe
  • Your wardrobe will be organised and edited allowing even those with a busy career or in charge of a brood of children to get dressed with style and ease.
  • Have fun experimenting with new styles that you had no idea could work on your body shape
  • Gain more respect at work and your ideas will receive the attention they deserve

Want to know more?

Have a snoop around the site at the full range of styling services I offer and what my clients think. Get to know me by following me on social media. Before you go, sign up to my fashionable newsletter for loads of free hints and tips.

I would love to hear from you so contact me to discuss your requirements or book an appointment.